Huda Beauty Ube Collection Kit

Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake.

Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.

Our latest Blush Filter shade features the same ultra-creamy, soft-focus formula you know and love. Now in a vibrant electric lilac, the super blendable & buildable pigments create the perfect ubelicious flush.

A sheer electric lilac shade is officially joining the shade range of our viral high-shine gloss. Infused with vegan collagen and a nourishing vitamin E derivative, this cushiony formula adds major moisture and a glassy finish to lips for a smoother, fuller-looking pout.